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Poor morning Mary is suffering a bad bout of vertigo after all the standing on her head trying to see the "Uppsidey Downsie" half of yesterdays Eblana Collection offering. So, for safety's sake, I've gone back to the ever reliable Mr. Poole for this mornings offering!

Just in case there was any doubt about what was being advertised in this (extensive) window display, we have confirmation that Maclean's (note placement of the "a" and the apostrophe mister sign-writer) Opas Powder was an antacid marketed from at least the mid 1930s. In this case it is being heavily promoted by Curtis' pharmacy on Waterford's Barrack Street....


Photographer: A. H. Poole

Collection: Poole Photographic Studio, Waterford

Date: Catalogue range c.1901-1954. Possibly after c.1935.

NLI Ref: POOLEWP 4202

You can also view this image, and many thousands of others, on the NLI’s catalogue at catalogue.nli.ie

Info:

Owner: National Library of Ireland on The Commons
Source: Flickr Commons
Views: 9049
ahpoole arthurhenripoole poolecollection glassnegative nationallibraryofireland shopwindow barrackstreet waterford mrcurtis grocersapostrophe macleans mcleans maclean mclean curtis antacid flatulence powder opas advertising shopfront windowdisplay hughmaclean

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  • profile

    Dr. Ilia

    • 13/Dec/2018 09:00:07

    Well done

  • profile

    Carol Maddock

    • 13/Dec/2018 09:14:40

    Sack the sign writer! MacLean on every product and sign, and he (almost certainly, he) manages McLeans.

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    National Library of Ireland on The Commons

    • 13/Dec/2018 09:21:36

    [https://www.flickr.com/photos/47297387@N03] Huh! Is this part of the MacMetoo movement, blaming the men for everything???

  • profile

    Carol Maddock

    • 13/Dec/2018 09:43:32

    [https://www.flickr.com/photos/nlireland] No, it's the McLeanOut movement!

  • profile

    BultacoFan

    • 13/Dec/2018 09:57:22

    A testimonial letter (which I'm sure was not made up at all by the ad company!!) is included in one of the ads. The date looks to be 3/10/26 or 5/10/26.

  • profile

    abandoned railways

    • 13/Dec/2018 10:19:49

    Daddy Curtis was a pharmacist who catered for the poor people of that area of Waterford city. He was a lay preacher in the Baptist church and a most genial and affable man. He was a herbalist who went out the country every week with his daughter to gather herbs for his medicines. She carried the herbs home in her small cart that was tethered to her pet goat. www.flickr.com/photos/nlireland/5896447443

  • profile

    Niall McAuley

    • 13/Dec/2018 10:26:22

    Two Curtis households on Barrack St. in the 1911 census , clearly related since they are all Baptists. Richard Charles is a Druggist in house #10 which has 5 windows to the front. The numbers do not match the modern street numbers. The census suggests we are at the opposite end of the street from the barracks, so this is a contender for the shop: Streetview.

  • profile

    abandoned railways

    • 13/Dec/2018 10:39:50

    europepmc.org/scanned?pageindex=1&articles=PMC2461286 Dr Hugh Maclean British Medical Journal Oct 1935.

  • profile

    oaktree_brian_1976

    • 13/Dec/2018 10:57:38

    www.ncbi.nlm.nih.gov/pmc/articles/PMC2036874/. So this is between 1935 to 1950 based on the apostrophe or lack thereof in the Maclean's.

  • profile

    Carol Maddock

    • 13/Dec/2018 11:09:41

    From the Irish Examiner on 19 February 1932 (earliest ad I could find in a quick search):

    HOW TO END YOUR INDIGESTION Ask your Doctor About This Formula. If you suffer from an acid stomach; feel agony after eating; wind, flatulence, indigestion, go to your chemist and gest a bottle of Maclean Brand Stomach Powder. Every doctor knows the Maclean formula, which is used in the Clinics of all the best London Hospitals. For months [so a recent product??], doctors all over the country have been using it with wonderful success, even in cases of gastric and duodenal ulcers, but only now can you get Maclean Brand Stomach Powder ready packed at your chemist's. No longer need you suffer the discomfort, the tortures of indigestion. This Maclean powder will bring you almost instant relief. There is no doubt about it, no secret: it is the exact formula which doctors are using. Try it at once. You will be amazed at the result. If your chemist is out of stock, send 2/- direct to Macleans, Ltd., Park Royal, London. Special Note:– To get the genuine Maclean Brand Powder, see the signature, Alex. C. Maclean. It is not sold loose, and is only obtainable in 2/- and 1/3 cartons, the former containing double the quantity at 6d. less than double the price. Also packed in tablet form for convenience in travelling, etc.

  • profile

    BeachcomberAustralia

    • 13/Dec/2018 12:15:44

    Hark! The Herald Angels sing Maclean's Powder is just The Thing Two for an adult, one for a child - Peace on Earth and mercy mild! If you want to go to Heaven, You must eat at least eleven, If you want to go to Hell, You must eat the box as well. Hark the herald Angels sing, Maclean’s Powder is just The Thing.” ♫ [with apologies to Beechams]

  • profile

    National Library of Ireland on The Commons

    • 13/Dec/2018 14:55:32

    [https://www.flickr.com/photos/beachcomberaustralia] You are one lucky man! Here in Ireland we have just removed Blasphemy from the Constitution so we won't have to have you extradited!

  • profile

    BeachcomberAustralia

    • 13/Dec/2018 20:54:03

    [https://www.flickr.com/photos/nlireland] Phew! That's a relief!

  • profile

    silverio10

    • 13/Dec/2018 23:14:49

    Buena serie de fotos antiguas .

  • profile

    jamica1

    • 17/Dec/2018 18:26:13

    [https://www.flickr.com/photos/47297387@N03] To make it worse, it is "McLeans'" For apostrophe fans (or fans' or fan's) this is a wonderful site www.apostrophecatastrophes.com/

  • profile

    Carol Maddock

    • 18/Dec/2018 09:20:20

    [https://www.flickr.com/photos/jamica1] Ye's, thats' stupendou's! :)