Try to find the spot where the photographer was standing.
Brings back memories. : )
from a different world....
... Skegness was primarily a fishing village and small port, and significant numbers of visitors were not seen before the arrival of the railway in 1875. In 1908, the Great Northern Railway commissioned a poster to advertise excursions to the resort: the first such excursion was from King's Cross, London on Good Friday 1908, leaving London at 11.30 am. The "Skegness is so Bracing" poster featuring the Jolly Fisherman helped to put Skegness on the map and is now famous. The poster, derived from an oil painting by John Hassall, was purchased by the railway company for 12 guineas (£12.60). However Mr Hassall did not visit the resort until 1936. He is said to have died penniless. ...
From - en.wikipedia.org/wiki/Skegness#Railway